11 Oct 2012

Establishment of Rheinmetall Simulation Australia Pty Ltd signals strengthened commitment “Down Under”

Adrian Smith appointed Managing Director

Rheinmetall Defence is expanding its presence in Australia with the newly founded subsidiary Rheinmetall Simulation Australia Pty Ltd. The new company underscores its commitment to providing customers with comprehensive advice and support in all aspects of simulation and training technology. Adrian Smith has been appointed Managing Director of Rheinmetall Simulation Australia, which will be headquartered in Adelaide.

The move represents another step in Rheinmetall Defence’s progressive inter-nationalisation and systematic expansion into key markets. The Düsseldorf-based German Group has production and sales units in numerous European countries, the United States and Canada, the United Arab Emirates, South Africa and Asia.

Rheinmetall Simulation Australia is a wholly owned subsidiary of German defence and automotive company Rheinmetall AG, which has an annual turnover of approximately €4 billion (A$ 5 billion). Rheinmetall Defence’s business unit Simulation and Training is Europe’s second largest simulation and training company and the largest supplier of defence simulation equipment for land warfare operations.

Rheinmetall Simulation Australia will provide advanced simulation based training products and services to the Australian armed forces in the maritime, air and land environment and plans to aggressively grow the company to be the major supplier of these products in the region and to become the preferred partner of the Military.

South Australian Minister for Defence Industries, Jack Snelling, who was visiting Rheinmetall Defence in Bremen at the time of the announcement, noted: “Rheinmetall is one of the largest Defence companies in the world and it is a coup for South Australia that they have decided to grow their business in our State.” The Minister said further that "The South Australian Government is committed to continuing to grow our Defence industries and looks forward to a prosperous relationship with Rheinmetall in South Australia.”

Mr Ulrich Sasse, President of Rheinmetall Defence’s business unit Simulation and Training said: “Today represents an important milestone in Rheinmetall’s plans to establish a subsidiary of its simulation operations in Adelaide to serve the Australian Defence Forces. We chose to establish our operations in Adelaide because of its vibrant defence industry and the availability of skilled engineers. Adrian Smith brings a wealth of experience in the local and international market and we are confident that our new Adelaide-based company will grow to be a major supplier of simulation based training products and services to the Australian Defence Forces.”

Mr Adrian Smith commented: “I am delighted to join the Rheinmetall family and look forward to being part of the team that produces the world’s leading simulation technology for Defence applications. Our plan is to grow a significant engineering capability in Adelaide to service the Australian Defence forces and ultimately the larger Asian market”. As the former chief executive of Adelaide-based Sydac Pty Ltd Adrian Smith has over 25 years of experience in the simulation industry.

Adrian Smith appointed Managing Director

Rheinmetall Defence is expanding its presence in Australia with the newly founded subsidiary Rheinmetall Simulation Australia Pty Ltd. The new company underscores its commitment to providing customers with comprehensive advice and support in all aspects of simulation and training technology. Adrian Smith has been appointed Managing Director of Rheinmetall Simulation Australia, which will be headquartered in Adelaide.

The move represents another step in Rheinmetall Defence’s progressive inter-nationalisation and systematic expansion into key markets. The Düsseldorf-based German Group has production and sales units in numerous European countries, the United States and Canada, the United Arab Emirates, South Africa and Asia.

Rheinmetall Simulation Australia is a wholly owned subsidiary of German defence and automotive company Rheinmetall AG, which has an annual turnover of approximately €4 billion (A$ 5 billion). Rheinmetall Defence’s business unit Simulation and Training is Europe’s second largest simulation and training company and the largest supplier of defence simulation equipment for land warfare operations.

Rheinmetall Simulation Australia will provide advanced simulation based training products and services to the Australian armed forces in the maritime, air and land environment and plans to aggressively grow the company to be the major supplier of these products in the region and to become the preferred partner of the Military.

South Australian Minister for Defence Industries, Jack Snelling, who was visiting Rheinmetall Defence in Bremen at the time of the announcement, noted: “Rheinmetall is one of the largest Defence companies in the world and it is a coup for South Australia that they have decided to grow their business in our State.” The Minister said further that "The South Australian Government is committed to continuing to grow our Defence industries and looks forward to a prosperous relationship with Rheinmetall in South Australia.”

Mr Ulrich Sasse, President of Rheinmetall Defence’s business unit Simulation and Training said: “Today represents an important milestone in Rheinmetall’s plans to establish a subsidiary of its simulation operations in Adelaide to serve the Australian Defence Forces. We chose to establish our operations in Adelaide because of its vibrant defence industry and the availability of skilled engineers. Adrian Smith brings a wealth of experience in the local and international market and we are confident that our new Adelaide-based company will grow to be a major supplier of simulation based training products and services to the Australian Defence Forces.”

Mr Adrian Smith commented: “I am delighted to join the Rheinmetall family and look forward to being part of the team that produces the world’s leading simulation technology for Defence applications. Our plan is to grow a significant engineering capability in Adelaide to service the Australian Defence forces and ultimately the larger Asian market”. As the former chief executive of Adelaide-based Sydac Pty Ltd Adrian Smith has over 25 years of experience in the simulation industry.

Rheinmetall AG

Head of Press and Public Relations
Oliver Hoffmann
Rheinmetall Platz 1
40476 Düsseldorf
Germany
Phone: +49 211 473-4748
Fax: +49 211 473-4157

Press release

Privacy Settings

We place great importance on transparent information relating to all aspects of data protection. Our website contains detailed information on the settings you can select and what effect these settings have. You can change your selected settings at any time. Regardless of the selection you choose, we will not draw any conclusions regarding you as a person (except where you have explicitly entered your details). For information on deleting the cookies, please see the help function in your browser. You can find out more in the data protection declaration.

Change your privacy settings by clicking on the corresponding buttons

Necessary

Cookies essential for the system ensure that the website works correctly. Without these cookies, malfunctions or error messages may occur.

This website will:

  • Store cookies required by the system
  • Store the settings you make on this website

This site will never do the following without your agreement:

  • Store your settings, such as the language selection or cookie banner, so that you do not have to repeat them in the future.
  • Evaluate visits anonymously and draw conclusions to help us to optimize our website.
  • Draw conclusions regarding you as a person (except where you have explicitly entered your details, e.g. in contact forms)

Convenience

These cookies make the website easier to use and save settings, for example, so that you do not have to repeat them every time you visit the site.

This website will:

  • Store cookies required by the system
  • Store your settings, such as the language selection or cookie banner, so that you do not have to repeat them in the future.

This site will never do the following without your agreement:

  • Evaluate visits anonymously and draw conclusions to help us to optimize our website.
  • Draw conclusions regarding you as a person (except where you have explicitly entered your details, e.g. in contact forms)

Statistics

Statistics cookies enable us to evaluate the usage behaviour on the website anonymously – without enabling any conclusions to be drawn about you as a person. This enables us to measure the performance of the website and to improve it continuously to offer a better user experience.

This website will:

  • Store cookies required by the system
  • Draw conclusions regarding you as a person (except where you have explicitly entered your details, e.g. in contact forms)
  • Evaluate visits anonymously and draw conclusions to help us to optimize our website.

This site will never do the following without your agreement:

  • Draw conclusions regarding you as a person (except where you have explicitly entered your details, e.g. in contact forms)

Notice regarding data transfers to the USA

If you select "STATISTICS", cookies from the US-based company Google Inc. will also be used. By selecting this option, you also expressly agree in accordance with Art. 49 Para. 1 S. 1 lit. a GDPR that your data collected by these cookies can also be processed by Google in the USA. The European Court of Justice (ECJ) has qualified the USA as a country with a level of data protection inadequate to EU standards. Further information on Google's handling of data protection can be found here.


Of course, we will always respect the do-not-track (DNT) setting in your browser. In this case, no tracking cookies are set and no tracking functions are loaded.